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So, you think you have a plan for your website do you?

Peter_Johnston Peter Johnston is a marketer - his website is: www.greatmarketingideas.co.uk - he wrote this content on LinkedIn and we thought it was so valuable we asked him if we could use it!

The article asks questions of the developer client relationship planning process after the event and begs the question of why bother with a web site at all if you have not looked at these key areas.

So I presume that you covered your presence on social media, your email nurturing, keep in touch, referral and key account management programmes and that all of these are woven into your website strategy. All of them will feed people into your website and they will expect different things from it when you get there.

I presume you both did a full competitor analysis to find out how to get your site found above them on search engines. That you both worked out what offer to use to get customers to engage with you and what collateral (brochures etc.) you need to integrate in look and feel with your site.

I presume he worked with you to work out all of the vertical markets you operate in and how to appeal to those effectively. You'll have worked out that your offer is subtly different in each of these markets and designed several versions of your website to appeal more strongly to each group. You'll both have identified the customers who will really influence your website visitors (again different for each market) and done a feature on these, got a link from their website and some powerful quotations to persuade customers that if it did a wonderful job for your customer it can do it for them too.

You both will have looked through your CRM solution and found the white spaces - the areas where you have a killer proposition but haven't got this across to customers. You'll have identified several core areas where you aim to do better and set out programmes to do so.

You'll have set out targets for every page in terms of page views, click throughs and conversion to sale. You'll have gone into depth on which analytics tools to use to make sure you achieve this uplift in sales and identify areas for further improvement.

Then your designer set out to create a website which is the hub of a powerful and measurable lead generation programme.

Can you let us know how you did all those things with your web designer without getting charged a lot more than his standard fee?

Or maybe, like every other web designer, he found out enough to do a website you'd be happy with - one which is backward looking and encapsulates what you do today, not what you want to do tomorrow. One which treats the web as a standalone - more vanity publishing really than a business tool.

I hope I'm wrong...

If you do not ask yourself these questions before developing or redeveloping a website - you really do deserve to get what you want. For advice on what it really takes to get a web site up, running and monetised. Call us or indeed Peter - we really could help.

Thinking of designing a website for your business?

It seems to us these days that anyone can build a website - there are so many online tools and so many people down the pub willing to put their little bit of advice out there.

It is true to say that you or your friend and even your grandmother probably could, without too much effort build a website that would meet most of your needs.

But then, how do you decide what to do. Hopefully, with the documents that you can download from this page, you can see what designing, marketing and managing your website is all about - just a little gift from people that in truth, know how to build a website that works!

Click on the highlighted links to download your free advice -

Planning your website

Marketing your website

Improving your website

If after reading these documents you still feel unsure, please get in touch with us by clicking here

The cheaper option

If your budget is streteched or you feel that you simply cannot spend £3,000 + on a website - look at this - yes, we can build a very good website for only £555.00 - it won't have much functionality but it will work for you as long as you keep it up to date yourself.

Click on the large image to see what it is all about and then buy it online.

All 555 Websites require 100% payment in advance - you will then receive a call from us and we will get on with your website and deliver it to you in a trice!

Ho Hum

Whilst chasing unpaid invoices - which we seem to have to do every day!!!! - We got this rather amusing reply - still, its a bit annoying that we have to chase people for payment as it kinda disincentivises us!

Hello Andrew, I can confirm that your invoice has been received and is now embarking on the hugely drawn out process of assessment by the marketing department, then by the financial Dept, then passed to the board and then finally to the president before being entered into the ballot for Payment which takes place every 3rd leap year as you know.

Notifications on un-successful invoices are not given.

Having a website is key to your business success - of course, we would say that because it is key to our business success.

However, take a look at what we can offer you for a small upfront payment and then a regular monthly contribution from you to enable us to free you from the daily grind of running a web site.

We can

Build you a well designed, search engine friendly website that has all the funcionality you would require; from an easy to use contact form, a tell a friend facility, blog, image bank, search engine postioning and everything you would expect from a well presented, professional website.

We will:

1 Ensure the search engines know about your website

2 Post articles in over 6,000 directories and search engines on a monthly basis on your behalf that lead directly to area's of interest on your website

3 Update your website whenever you want us to with new pages, document downloads, text, images and videos

4 Include unlimited space on a shared server, unlimited pop3 email addresses or redirect your email to your Microsoft Exchange server

5 Provide training on how to best present you and your company on LinkedIn and other "Social Networking facilities

6 Help you keep your social networking up to date

7 Ensure that your "call to action" is appropriate and guides your visitors to the most important parts of your web site

8 Provide an e-commerce facility whether you want it or not - its all part of the package!

9 Renew your hosting and re-registration details free of charge

10 Develop new ways to which you can promote your comapny online as and when they become available

How much?

Easy - £3,000.00 up front and then a monthly fee of £250.00 - that is less than £120.00 a week for a sale person that never sleeps, never gets sick (99.99% guarenteed uptime anyway) and never ever, asks for a pay rise!

Call us now on 07525 182 567 to find out how you can benifit from our service.

PS: We can also take over your current web site, update it and include all the above, for the same price.

Having a web site is key to your business success! Of course, we would say that because it is key to our business success.

However, take a look at what we can offer you for a small upfront payment and then a regular monthly contribution from you to enable us to free you from the daily grind of running a web site.

We can;

Build you a well designed, search engine friendly website that has all the functionality you would require; from an easy to use contact form, a tell a friend facility, blog, image bank, search engine postioning and everything you would expect from a well presented, professional website.

We will:

1 Ensure the search engines know about your website
2 Post articles in over 6,000 directories and search engines on a monthly basis on your behalf that lead directly to area's of interest on your website
3 Update your website whenever you want us to with new pages, document downloads, text, images and videos
4 Include unlimited space on a shared server, unlimited pop3 email addresses or redirect your email to your Microsoft Exchange server
5 Provide training on how to best present you and your company on LinkedIn and other "Social Networking facilities
6 Help you keep your social networking up to date
7 Ensure that your "call to action" is appropriate and guides your visitors to the most important parts of your web site
8 Provide an e-commerce facility whether you want it or not - its all part of the package!
9 Renew your hosting and re-registration details free of charge
10 Develop new ways to which you can promote your company online as and when they become available

How much?

Easy - £3,000.00 up front and then a monthly fee of £250.00 - that is less than £120.00 a week for a sales person that never sleeps, never gets sick (99.99% guaranteed uptime anyway) and never ever, asks for a pay rise!

If you are a small business suffering from "Expert" overload, Search Engine Optimiser overload or even just overload and simply do not know what is the best course of action you can take with regards to your web site and your business - Call us now on 07525 182 567 to find out how you can benefit from our service - or click here to access our enquiry form. We promise to be gentle......

PS: We can also take over your current web site, update it and include all the above, for the same price.

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So, you think you have a plan for your website do you?

Thinking of designing a website for your business?

The cheaper option

Ho Hum

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