Marketing Collateral  are very proud of our past and current results because we work closely with our clients, we highly optimise their sites and build a steady stream of high quality, anchor-text rich links from multiple sites to attain and sustain rankings - which has yielded fantastic results.

On-page SEO Factors: 10% of the solution

As mentioned above, this 10% of the solution is critical and one of the main errors that webmasters make is that they create sites which make it so difficult for Google to crawl. If you make it difficult for Google to crawl then it completely devalues any optimisation that you might have done.

You need to build a highly search-engine friendly site, with clean code that is very easy for the ‘Googlebot’ to crawl (this is the name of the spider that goes out and crawls – aka ‘reads’ your site)

Moving on...

Below are a number of important on-page factors that must be worked on in order to help increase search engine rankings:

• Title tags
• Meta keyword tags
• Meta description tags
• H1 – H4 tags
• Alt text tags (images)
• Keyword density
• Nofollow links (add to non ‘money-pages’)
• Internal link anchor text

Once you have selected a list of keyphrases that are highly related to your business (this is a crucial stage and could be discussed eternally – essentially you want to focus on specific terms, the buyers and not the broswers), you must make sure that your site reflects those keyphrases – this is done by optimising the above factors.

This stage is easily done incorrectly as many webmasters keyword stuff, target too many phrases, make the site purely SEO-based and not consumer based, add in incorrect anchor text etc. This is something that we are experts at and Marketing Collateral can offer you the finest solution.

Off-page Factors: 90% of the solution

Essentially, the most important task that you can carry out in order to increase your search engine rankings is Link Building.This process involves creating high quality, no spam backlinks to your site – with the correct anchor text, suitably varied and built gradually so to avoid being sandboxed by Google.

So many companies have literally no idea what they are doing when it comes to this crucial stage of SEO. The majority of‘SEO specialists’ will either build a few low-quality links with semi-targeted anchor text links – resulting in little to no change in your rankings, or they’ll build thousands of zero-quality links which results in your site being heavily penalised by Google (known as being ‘sandboxed’) – this means your site will not have any rankings for anytime between 2-3 months and a year.

Therefore, we make sure it is done correctly and in the best way possible.

We will:

• Build high quality, one-way links
• Make sure none of these links are spam links
• Make sure non of these links are built using black-hat methods
• Ensure the backlinks have varied anchor text to avoid being penalised by Google
• Ensure the backlinks are built slowly overtime to avoid being heavily penalised and losing rankings.

These high-quality links are built using the following methods:

• Article distributions with varied anchor/link text
• Directory submissions with varied anchor/link text
• Various one-way links from quality sites
• Various one-way links from quality blogs.

We also ensure that these links are built on many different C-Class IP addresses (Google loves this) with healthy page rank and plenty of link popularity (meaning many other sites point to these domains which Google also loves).